Systems and methods for selecting a portion of a content segment to distribute via on online platform

Number: 10075556
Published: 2018-09-11
Filed: 2016-04-20
Assignee: Disney Enterprises, Inc.
Inventors: Collier; Benjamin et al.
CPC: H04L65/60; H04L65/611; H04L65/80; H04L67/1097; H04L67/535; H04L67/60
Verdict: Set aside content-segment distribution plumbing
Source: Google Patents · FreePatentsOnline

Abstract

A portion of a content segment to distribute via an online platform may be selected. A retention metric may be obtained. Consumer engagement during the content segment may be quantified. The portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform may be determined. The system may distribute the portion of the content segment via the second online platform.

Background

FIELD(1) The disclosure relates to systems and methods for selecting a portion of a content segment to distribute via an online platform.BACKGROUND(2) Many online platforms exist for distributing and sharing online content. Individual platforms may have restrictions and/or requirements for posting and/or sharing content to the platforms. For example, one platform may only allow posting and/or sharing a video with a maximum length of six seconds, while another platform may only allow posting and/or sharing a video with a maximum length of ten seconds. Content segments may be longer than the maximum length allowed by some platforms.SUMMARY(3) One aspect of the disclosure relates to a system configured for selecting a portion of a content segment to distribute via an online platform. A content segment may include one or more of an online video content, a social media content, an online photo content, audio content, and/or other online content. A portion of the content segment may include less than the content segment as a whole. For example, a portion of the content segment may include a snippet of an online video content, such as a preview of the online video content, an image from online video content, an image from a collection of images, and/or other portions of the content segment. An online platform may include a networking platform a media platform, and/or other online platforms. The online platform may include the content segment and/or make the content segment available

Claims

1. A system for selecting a portion of a content segment to distribute via an online platform, the system comprising: one or more physical computer processors configured by computer readable instructions to: obtain a retention metric as a function of time for the content segment, the retention metric quantifying consumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform; determine a portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination is based upon the retention metric; and distribute the portion of the content segment via the second online platform. 13. A system for selecting an online platform to distribute a portion of a content segment on, the system comprising: one or more physical computer processors configured by computer readable instructions to: obtain a retention metric as a function of time for the content segment, the retention metric quantifying consumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform; determine a portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination being based upon the retention metric; determine the second online platform to distribute the portion of the content segment, wherein the determination is based upon the portion of the content segment; and distribute the portion of the content segment via the second online platform.