System and method for event context-based commerce options

Number: 10296921
Published: 2019-05-21
Filed: 2011-06-21
Assignee: Disney Enterprises, Inc.
Inventors: Accardo; Anthony et al.
CPC: G06Q30/0252; G06Q30/02
Verdict: Set aside event context-based commerce options, business
Source: Google Patents · FreePatentsOnline

Abstract

There is provided a system and method for providing context-based limited availability commerce options. There is provided a method comprising receiving a sensor data sample corresponding to a segment for an event, matching the sensor data sample to a media record in a media database, the media record including an identity of the event, generating an advertising campaign of limited availability commerce options using a context including the identity of the event and a location of a device, and presenting the advertising campaign on a display of the device. When the event corresponds to a theatrical movie showing, the segment may correspond to the first few measures of a song for an end credit roll, and the sensor data sample may be recorded from a microphone. The commerce options may be limited based on time, location, demographics, user or group participation, and other criteria.

Background

BACKGROUND OF THE INVENTION(1) 1. Field of the Invention(2) The present invention relates generally to advertisement and commerce options. More particularly, the present invention relates to context-based commerce options presented on mobile devices.(3) 2. Background Art(4) Entertainment and event venues such as movie theaters and concert halls provide something for everyone with genres ranging from comedy, music, drama, action, and more. The shared social context provided by attending an event with fellow audience members allows the audience to be drawn into the atmosphere of the event, providing a heightened emotional experience. Special events such as midnight or advance movie screenings can also provide an enhanced sense of anticipation and camaraderie.(5) While ticket receipts provide one stream of income for content producers, related products and services also provide important, if not more important revenue streams. Related products and services may include home release media such as DVD or Blu-ray discs, merchandise and toys, associated theme park or event tickets, restaurant dining, and more. Unfortunately, some of these goods and services may not be available until a future date. For example, home releases of movies are usually delayed for several months after associated theatrical releases. By this time, positive memories of the event may wane from audience minds, negatively affecting sales of such products and services.(6) Thus, it would be optimal to present the

Claims

1. A method for providing commerce options through a mobile device having a processor, a sensor and a display, the method comprising: sensing, using the sensor, a credit roll segment of a movie being shown; converting, by the processor, the sensed credit roll segment of the movie to a sensor data sample corresponding to the sensed credit roll segment of the movie; transmitting, by the processor, the sensor data sample to a server; receiving, by the processor, from the server, an advertising campaign generated by the server based on an identity of the movie determined by the server by matching the sensor data sample to a media record corresponding to the movie in a media database, and identifying the movie using the media record corresponding to the movie, wherein the media record includes the identity of the movie; and displaying, by the processor, the advertising campaign on the display of the mobile device. | 10. A mobile device: a display; a sensor configured to sense a credit roll segment of a movie being shown; and a processor configured to: convert the sensed credit roll segment of the movie to a sensor data sample corresponding to the sensed credit roll segment of the movie; match the sensor data sample to a media record corresponding to the movie in a media database; identify the movie using the media record, wherein the media record includes an identity of the movie; generate an advertising campaign using a context, wherein the context includes the identity of the movie; and display the advertising campaign on the display of the mobile device.