- Number
- 10299001
- Published
- 2019-05-21
- Filed
- 2015-10-06
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Sidi; Ariff et al.
- CPC
- G06Q30/02; H04L65/1083; H04L67/535; H04N21/254; H04N21/2668; H04N21/44224; H04N21/458; H04N21/4667; H04N21/812
- Verdict
- Set aside measuring user engagement during media presentation, analytics
- Source
- Google Patents · FreePatentsOnline
Abstract
There is provided a method including rendering a gating media content segment presentation, providing a user interface to a user viewing the gating media content segment presentation, and determining two user interaction indices, including an under-threshold index and an over-threshold index, associated with the gating media content segment presentation. The method determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, the threshold event occurs after beginning the rendering of the gating media content segment presentation and makes a user interactive mechanism selectable, the second user interaction data includes data corresponds to a user selection of the user interactive mechanism, and one of the under-threshold index and the over-threshold index is calculated using a user interaction with the user interface using an input device.
Background
BACKGROUND(1) 1. Field(2) The subject matter disclosed herein relates to the distribution and presentation of media content.(3) 2. Information(4) Commercial broadcast programming on television or radio has typically been financed through corporate sponsorship. For example, such commercial broadcast programming has typically been punctuated with advertisement spots at the beginning, end or in the middle of a programming segment such as a television or radio show. Advancements in computer technology and decreasing cost of computer components such as memory have enabled widespread use of computer technology to obtain prerecorded broadcasts for playback through an audio visual system such as a personal computer. For example, services such as iTunes and the like have enabled users to download digital music and/or audio visual presentations from the Internet for a user or subscription fee; other online services have enabled video-on-demand access to such programming in a real-time environment for either a subscription or user fee or in a free-to-consumer advertisement supported environment. Also, video cassette recorders (VCRs) digital video recorders (DVRS) and related services such as TiVo have enabled convenient recording of television broadcasting for replay at a later time. Having features such as fast forward, however, these devices have enabled television viewers to bypass commercial advertisement segments during playback, thereby reducing the value of such advertisement seg
Claims
1. A method of providing a media content including a plurality of protected media content segments and a plurality of gating media content segments, the method comprising: receiving a request from a user to a media content player for the media content; rendering, in response to the request, the media content on a display by interleaving each of the plurality of gating media content segments between and prior to each of the plurality of protected media content segments, as a condition for accessing each of the plurality of protected media content segments; providing a user interface to the user viewing the media content on the display; determining at least two user interaction indices, including an under-threshold index and an over-threshold index, associated with a first one of the plurality of gating media content segments being rendered, wherein the determining determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, wherein the threshold event occurs after beginning of the rendering of the first one of the plurality of gating media content segments, wherein at least one of the under-threshold index and the over-threshold index is calculated using at least two values x and y obtained respectively from the first user interaction data and the second user interaction data, and wherein the at least one of the under-threshold index and the over-threshold index is calculated based on w.sub.1*x+w.sub.2*y, where each of the at least two values x and y corresponds to a type of user interactions with the user interface, and where w.sub.1 is a first weight given to x and w.sub.2 is a second weight given to y; rendering, after the rendering of the first one of the plurality of gating media content segments, a first one of the plurality of protected media content segments on the display; identifying, based on the under-threshold index and the over-threshold index, a second one of the plurality of gating media content segments for rendering after the rendering of the first one of the plurality of protected media content segments; and rendering, after the rendering of the first one of the plurality of protected media content segments, the second one of the plurality of gating media content segments identified based on the under-threshold index and the over-threshold index on the display. |
11. A system comprising: a computing platform having a central processing unit executing a software program to: receive a request from a user to a media content player for a media content; render, in response to the request, the media content on a display by interleaving each of the plurality of gating media content segments between and prior to each of the plurality of protected media content segments, as a condition for accessing each of the plurality of protected media content segments; provide a user interface to the user viewing the media content on the display; determine at least two user interaction indices, including an under-threshold index and an over-threshold index, associated with a first one of the plurality of gating media content segments being rendered, wherein the determining determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, wherein the threshold event occurs after beginning of the rendering of the first one of the plurality of gating media content segments, wherein at least one of the under-threshold index and the over-threshold index is calculated using at least two values x and y obtained respectively from the first user interaction data and the second user interaction data, and wherein the at least one of the under-threshold index and the over-threshold index is calculated based on w.sub.1*x+w.sub.2*y where each of the at least two values x and y corresponds to a type of user interactions with the user interface, and where w.sub.1 is a first weight given to x and w.sub.2 is a second weight given to y; render, after the rendering of the first one of the plurality of gating media content segments, a first one of the plurality of protected media content segments on the display; identify, based on the under-threshold index and the over-threshold index, a second one of the plurality of gating media content segments for rendering after the rendering of the first one of the plurality of protected media content segments; and render, after the rendering of the first one of the plurality of protected media content segments, the second one of the plurality of gating media content segments identified based on the under-threshold index and the over-threshold index on the display. |
20. A method of providing a media content including a plurality of protected media content segments and a plurality of gating media content segments, the method comprising: receiving a request from a user to a media content player for the media content; rendering, in response to the request, the media content on a display by interleaving each of the plurality of gating media content segments between and prior to each of the plurality of protected media content segments, as a condition for accessing each of the plurality of protected media content segments; providing a user interface to the user viewing the media content on the display; determining a user interaction index associated with interactions of the user with a first one of the plurality of gating media content segments being rendered, the user interaction index being one of an under-threshold index using a first user interaction data measured before a threshold event and an over-threshold index using a second user interaction data measured after the threshold event, wherein at least one of the under-threshold index and the over-threshold index is calculated using at least two values x and y obtained respectively from the first user interaction data and the second user interaction data, and wherein the at least one of the under-threshold index and the over-threshold index is calculated based on w.sub.1*x+w.sub.2*y, where each of the at least two values x and y corresponds to a type of user interactions with the user interface, and where w.sub.1 is a first weight given to x and w.sub.2 is a second weight given to y; rendering, after the rendering of the first one of the plurality of gating media content segments, a first one of the plurality of protected media content segments on the display; identifying, based on the under-threshold index and the over-threshold index, a second one of the plurality of gating media content segments for rendering after the rendering of the first one of the plurality of protected media content segments; and rendering, after the rendering of the first one of the plurality of protected media content segments, the second one of the plurality of gating media content segments identified based on the under-threshold index and the over-threshold index on the display.