A system and method of enhancing group decision-making within messaging platforms, the method comprising analyzing a conversation thread between two or more participants communicating using a messaging platform; identifying one or more keywords occurring in the conversation thread associated with an event characteristic; determining a contextual use of the one or more keywords; determining one or more events relevant to the identified event characteristic and the contextual use; locating and retrieving event-related information for the one or more events from a decision support system; and presenting the retrieved event-related information to the two or more participants.
TECHNICAL FIELD(1) The disclosed technology relates generally to group decision-making, and more particularly, to enhancing group decision-making within social messaging platforms.DESCRIPTION OF THE RELATED ART(2) More and more, people are planning their social lives using their mobile devices. Messaging platforms, such as group chat applications, allow two or more people to communicate simultaneously over a communication network. Mobile communication through messaging applications and social media has become the preferred method of communicating, especially among the younger generations.BRIEF SUMMARY OF EMBODIMENTS(3) Various embodiments of the disclosed technology are directed to enhancing social group decision making within a messaging platform. Such decisions may include a movie to view, a play to attend, or a musical concert to see, among others. The technology disclosed herein analyzes conversations between groups communicating using messaging platforms. In various embodiments, the technology identifies contextual references to events and activities and provides relevant information to the group. The information is presented within the messaging platform. This eliminates the inefficiency and friction injected into group decision making by providing the relevant information to the group in the location for which the group is making plans. The technology disclosed herein helps make group decision-making about social gatherings/group entertainment faster, easier, and more
1. A computer-implemented method, comprising: analyzing, in real-time, a conversation thread between two or more participants communicating using a messaging platform; identifying one or more keywords occurring in the conversation thread that are associated with an event characteristic, wherein the one or more keywords are identified by comparing messages of each participant of the conversation thread against a keyword listing stored in a database, wherein keyword identification is performed as messages are typed, and before being submitted to the conversation thread; using at least natural language processing to determine a contextual use of the one or more keywords; determining one or more events relevant to the event characteristic and the contextual use; using an application programming interface to locate and retrieve event-related information for the one or more events from an event information server; and displaying the retrieved event-related information to the two or more participants in the messaging platform, wherein displaying the retrieved event-related information comprises: inserting the retrieved event-related information into the conversation thread wherein the conversation thread is visible to the two or more participants in a presentation window; or displaying an option to one of the two or more participants, wherein the one of the two or more participants is the participant associated with the identified one or more keywords, and the option includes an option to present the retrieved event-related information to the two or more participants in a presentation window.
13. A non-transitory computer readable medium having executable instructions stored thereon, that when executed by a processor, performs operations of: storing event-related information for a plurality of events in a memory; monitoring, in real-time, a conversation between two or more participants through a messaging platform over a communication network; identifying one or more keywords associated with at least one of the plurality of events; determining one or more relevant events based on the identified keywords, wherein the one or more keywords are identified by comparing messages of each of the two or more participants of the conversation thread against a keyword listing stored in a database, wherein keyword identification is performed as messages are typed, and before being submitted to the conversation thread; locating and retrieving event-related information for the one or more relevant events from the memory; and displaying the event-related information to the two or more participants, wherein displaying the retrieved event-related information comprises: inserting the retrieved event-related information into the conversation thread wherein the conversation thread is visible to the two or more participants in a presentation window; or displaying an option to one of the two or more participants, wherein the one of the two or more participants is the participant associated with the identified one or more keywords, and the option includes an option to present the retrieved event-related information to the two or more participants in a presentation window.