The present disclosure relates to an apparatus, system and method for processing transmedia content data. More specifically, the disclosure provides for identifying and inserting one item of media content within another item of media content, e.g. inserting a video within a video, such that the first item of media content appears as part of the second item. The invention involves analysing a first visual media item to identify one or more spatial locations to insert the second visual media item within the image data of the first visual media item, detecting characteristics of the one or more identified spatial locations, transforming the second visual media item according to the detected characteristics and combining the first visual media item and second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations.
FIELD OF DISCLOSURE(1) The present disclosure relates to an apparatus, system and method for processing transmedia content data. More specifically, the disclosure provides for identifying and inserting one item of media content within another item of media content, e.g. inserting a video within a video, such that the first item of media content appears as part of the second item.BACKGROUND(2) Influenced by a variety of different multimedia content types, new digital distribution channels, mobile communication devices and an ever increasing use of social media, industry is currently experiencing a disruption in how media is created, distributed and consumed. Classical production pipelines have become less effective as audiences move towards anytime, anywhere, personalized consumption, substituting TV-centric models with multi-device, multichannel models. Individual customers and groups of customers have also become more interactive and participatory, contributing significantly to the creation of new media. The cycles in the traditional creation-distribution-consumption loop become much shorter as consumers constantly provide feedback, resulting in a trend towards ultrashort form content.(3) Existing delivery platforms, for example YouTube and Facebook, allow for the creation and editing of simple channel based content, using a basic model whereby content creators can upload content such as video, text or images, and users can consume the content in an isolated, linear and mono
1. A computer-implemented method for inserting a second visual media item into a first visual media item, visual media items being formed of image data, the method comprising: analyzing the first visual media item to identify one or more spatial locations to insert the second visual media item within image data of the first visual media item; detecting characteristics of the one or more identified spatial locations within the first visual media item; transforming the second visual media item according to the detected characteristics; and combining the first visual media item and the second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output the second visual media item is displayed within the first visual media item at the one or more identified spatial locations; wherein the second visual media item is selected from a collection of candidate visual media items based on: an analysis of color, lighting, or color and lighting in the first visual media item at the one or more identified spatial locations and each candidate visual media item, or a comparison of at least two of: metadata of the first visual media item, metadata of each candidate visual media item, or user preference data.
15. A non-transitory computer-readable medium containing computer readable instructions which, when executed by processing circuitry, cause the processing circuitry to: analyze a first visual media item to identify one or more spatial locations to insert a second visual media item within image data of the first visual media item; detect characteristics of the one or more identified spatial locations within the first visual media item; transform the second visual media item according to the detected characteristics; and combine the first visual media item and the second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output, the second visual media item is displayed within the first visual media item at the one or more identified spatial locations, wherein the second visual media item is selected from a collection of candidate visual media items based on: an analysis of color, lighting, or color and lighting in the first visual media item at the one or more identified spatial locations and each candidate visual media item, or a comparison of at least two of: metadata of the first visual media item, metadata of each candidate visual media item, or user preference data.
18. An electronic device comprising: processing circuitry; and a memory coupled with and readable by the processing circuitry and storing therein a set of instructions which, when executed by one or more processors, cause the one or more processors to: analyze a first visual media item to identify one or more spatial locations to insert a second visual media item within image data of the first visual media item; detect characteristics of the one or more identified spatial locations within the first visual media item; transform the second visual media item according to the detected characteristics; and combine the first visual media item and the second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output, the second visual media item is displayed within the first visual media item at the one or more identified spatial locations, wherein the second visual media item is selected from a collection of candidate visual media items based on: an analysis of color, lighting, or color and lighting in the first visual media item at the one or more identified spatial locations and each candidate visual media item, or a comparison of at least two of: metadata of the first visual media item, metadata of each candidate visual media item, or user preference data.