- Number
- 10997649
- Published
- 2021-05-04
- Filed
- 2017-06-12
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Smoot; Lanny S., Watson; Scott F., Katz; Nitzan
- CPC
- G06Q30/0641
- Verdict
- Set aside retail business method (G06Q commerce codes despite notable inventor)
- Source
- Google Patents · FreePatentsOnline
Abstract
According to one implementation, an interactive retail venue includes a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and multiple product sensors. The computing platform includes a hardware processor and a memory storing a venue orchestration software code. The hardware processor executes the venue orchestration software code to receive sensor data from the product sensors, determine respective locations of retail products within the interactive retail venue based on the sensor data, and present a multi-media entertainment featuring the retail products using the display screen, the lighting system, and the audio system. The hardware processor further executes the venue orchestration software code to concurrently activate the dynamic product display unit if at least one of the retail products is situated within a predetermined distance of the dynamic product display unit.
Background
BACKGROUND (1) The convenience and efficiency of e-commerce has had a devastating impact on traditional brick-and-mortar retail outlets, and has even come to threaten their viability as a business model. Perhaps no effort on the part of traditional retailers can enable an in-store shopping experience to compete with an online product search and purchase on the grounds of speed or ease. Even the maintenance of an extensive inventory of goods and the presence of a well trained and attentive sales staff may be inadequate to overcome the inconvenience associated with traveling to and from a brick-and-mortar retail outlet to complete a purchase. (2) If traditional retail outlets are in fact to survive and prosper, they must offer customers a shopping experience including features that cannot be readily replicated in an online environment. Thus, there is a need for a commercial solution enabling a brick-and-mortar retail venue to provide an interactive experience sufficiently attractive to motivate potential shoppers to do their browsing and purchasing in-store. SUMMARY (3) There are provided interactive retail venues, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.
Claims
1. An interactive retail venue comprising: a computing platform interactively linked to a lighting system, an audio system, a plurality of product sensors, a plurality of haptic actuators in a wall or a floor of the interactive retail venue, and a dynamic product display unit designed for holding a first plurality of physical retail products; the computing platform having a hardware processor and a memory storing a venue orchestration software code; the hardware processor configured to execute the venue orchestration software code to: receive a sensor data from the plurality of product sensors; determine respective locations of a second plurality of physical retail products not held by the dynamic product display unit but located within the interactive retail venue based on the sensor data, wherein the second plurality of physical retail products include one or more motorized retail products; present a multi-media entertainment featuring the second plurality of physical retail products using the lighting system, and the audio system; concurrently with presenting the multi-media entertainment and in response to determining that the sensor data indicates that at least one of the second plurality of physical retail products is situated within a predetermined distance away from the dynamic product display unit, activate the dynamic product display unit to perform at least one of an up and down movement, a forward and backward movement, tilting, or turning; concurrently with presenting the multi-media entertainment, activate the one or more motorized retail products to have a movement within the interactive retail venue; track the movement of the one or more motorized retail products within the interactive retail venue; and activate at least one of the plurality of haptic actuators in the wall or the floor of the interactive retail venue to produce a haptic effect; wherein the multi-media entertainment provides a spotlight or a directional light on the at least one of the second plurality of physical retail products situated within the predetermined distance away from the dynamic product display unit. ||
4. A method for use by an interactive retail venue including a computing platform interactively linked to a lighting system, an audio system, a plurality of product sensors, a plurality of haptic actuators in a wall or a floor of the interactive retail venue, and a dynamic product display unit designed for holding a first plurality of physical retail products, the computing platform having a hardware processor and a memory storing a venue orchestration software code, the method comprising: receiving, using the hardware processor, a sensor data from the plurality of product sensors; determining, using the hardware processor, respective locations of a second plurality of physical retail products not held by the dynamic product display unit but located within the interactive retail venue based on the sensor data, wherein the second plurality of physical retail products include one or more motorized retail products; presenting, using the hardware processor, a multi-media entertainment featuring the second plurality of physical retail products using the lighting system, and the audio system; concurrently with presenting the multi-media entertainment and in response to determining that the sensor data indicates that at least one of the second plurality of physical retail products is situated within a predetermined distance away from the dynamic product display unit, activating, using the hardware processor, the dynamic product display unit to perform at least one of an up and down movement, a forward and backward movement, tilting, or turning; concurrently with presenting the multi-media entertainment, activating, using the hardware processor, the one or more motorized retail products to have a movement within the interactive retail venue; tracking, using the hardware processor, the movement of the one or more motorized retail products within the interactive retail venue; and activating, using the hardware processor, at least one of the plurality of haptic actuators in the wall or the floor of the interactive retail venue to produce a haptic effect; wherein the multi-media entertainment provides a spotlight or a directional light on the at least one of the second plurality of physical retail products situated within the predetermined distance away from the dynamic product display unit. ||
7. An interactive retail venue comprising: a computing platform interactively linked to a lighting system, an audio system, a plurality of product sensors, a plurality of haptic actuators in a wall or a floor of the interactive retail venue, and a dynamic product display unit designed for holding a first plurality of physical retail products; the computing platform having a hardware processor and a memory storing a venue orchestration software code; the hardware processor configured to execute the venue orchestration software code to: receive a sensor data from the plurality of product sensors; determine respective locations of a second plurality of physical retail products not held by the dynamic product display unit but located within the interactive retail venue based on the sensor data, wherein the second plurality of physical retail products include one or more motorized retail products; present a multi-media entertainment featuring the second plurality of physical retail products using the lighting system, and the audio system; concurrently with presenting the multi-media entertainment and in response to determining that the sensor data indicates that at least one of the second plurality of physical retail products is situated within a predetermined distance away from the dynamic product display unit, activate the dynamic product display unit to perform at least one of an up and down movement, a forward and backward movement, tilting, or turning; concurrently with presenting the multi-media entertainment, activate the one or more motorized retail products to have a movement within the interactive retail venue; track the movement of the one or more motorized retail products within the interactive retail venue; and activate at least one of the plurality of haptic actuators in the wall or the floor of the interactive retail venue to produce a haptic effect.