- Number
- 11062359
- Published
- 2021-07-13
- Filed
- 2017-07-26
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Watson; Scott Frazier, Katz; Nitzan, Smoot; Lanny S.
- CPC
- H04W4/023; G06Q30/0269; G06Q30/0261
- Verdict
- Set aside retail digital signage, business
- Source
- Google Patents · FreePatentsOnline
Abstract
Systems, methods, and computer program products for performing an operation comprising detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device.
Background
BACKGROUND Field of the Invention (1) The present disclosure relates to in-store screen experiences, and more specifically, to dynamically selecting media content for in-store screen experiences. Description of the Related Art (2) It is a challenge to engage visitors to retail establishments, as thousands of people may visit a given location every day. For example, a video for a specific toy may engage some users, but many others may not be interested in that particular item. Often, more tailored content is the only way to engage specific users or groups of users. Therefore, there is a need for solutions that engage as many users as possible. SUMMARY (3) In one embodiment, a method comprises detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device. (4) In another embodiment, a computer program product comprises a non-transitory computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code executable by a processor to perform an operation comprising detecting a first mobile device within a predefined proximity of a display device, re
Claims
1. A method, comprising: detecting, by a first computing system, a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; modifying the first item of media content to include a hidden message; determining a future moment in time when the hidden message will be displayed on the display device, wherein the hidden message will only be displayed for a single frame at the future moment in time and will not be displayed during other frames at other moments in time; transmitting, to the first mobile device, an indication of the determined future moment in time and an indication that the hidden message will only be displayed at the future moment in time; outputting, at the determined future moment in time, the first item of media content for display on the display device, wherein the display device outputs the hidden message only at the future moment in time and for only the single frame; causing the first mobile device to capture an image including the display device at the determined future moment in time, such that the image includes the hidden message; identifying an avatar associated with a user of the first mobile device; modifying the avatar based on captured image data of the user of the first mobile device, comprising: modifying the avatar to include at least one facial feature of the user; detecting a first object that was purchased by the user in a retail environment, wherein the display device is in the retail environment; and modifying the avatar to include the first object; outputting the modified avatar on the display device at least at the future moment in time; and storing the modified avatar in a user profile of the user of the first mobile device for future use. ||
7. A computer program product, comprising: a non-transitory computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code executable by a processor to perform an operation comprising: detecting, by a first computing system, a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; modifying the first item of media content to include a hidden message; determining a future moment in time when the hidden message will be displayed on the display device, wherein the hidden message will only be displayed for a single frame at the future moment in time and will not be displayed during other frames at other moments in time; transmitting, to the first mobile device, an indication of the determined future moment in time and an indication that the hidden message will only be displayed at the future moment in time; outputting, at the determined future moment in time, the first item of media content for display on the display device, wherein the display device outputs the hidden message only at the future moment in time and for only the single frame; causing the first mobile device to capture an image including the display device at the determined future moment in time, such that the image includes the hidden message; identifying an avatar associated with a user of the first mobile device; modifying the avatar based on captured image data of the user of the first mobile device, comprising: modifying the avatar to include at least one facial feature of the user; detecting a first object that was purchased by the user in a retail environment, wherein the display device is in the retail environment; and modifying the avatar to include the first object; outputting the modified avatar on the display device at least at the future moment in time; and storing the modified avatar in a user profile of the user of the first mobile device for future use. ||
13. A system, comprising: one or more computer processors; and a memory containing a program which when executed by the processors performs an operation comprising: detecting, by a first computing system, a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; modifying the first item of media content to include a hidden message; determining a future moment in time when the hidden message will be displayed on the display device, wherein the hidden message will only be displayed for a single frame at the future moment in time and will not be displayed during other frames at other moments in time; transmitting, to the first mobile device, an indication of the determined future moment in time and an indication that the hidden message will only be displayed at the future moment in time; outputting, at the determined future moment in time, the first item of media content for display on the display device, wherein the display device outputs the hidden message only at the future moment in time and for only the single frame; causing the first mobile device to capture an image including the display device at the determined future moment in time, such that the image includes the hidden message; identifying an avatar associated with a user of the first mobile device; modifying the avatar based on captured image data of the user of the first mobile device, comprising: modifying the avatar to include at least one facial feature of the user; detecting a first object that was purchased by the user in a retail environment, wherein the display device is in the retail environment; and modifying the avatar to include the first object; outputting the modified avatar on the display device at least at the future moment in time; and storing the modified avatar in a user profile of the user of the first mobile device for future use.