Optimizing insertion points for content based on audio and video characteristics

Number: 12225272
Published: 2025-02-11
Filed: 2023-02-24
Assignee: Disney Enterprises, Inc.
Inventors: Xue; Yuanyi et al.
CPC: H04N21/233; H04N21/23418; H04N21/4394; H04N21/44008; H04N21/44016; H04N21/4662; H04N21/812; H04N21/8455
Verdict: Set aside ad-insertion optimization, business
Source: Google Patents · FreePatentsOnline

Abstract

One embodiment of the present invention sets forth a technique for inserting content into a media program. The technique includes determining a plurality of markers corresponding to a plurality of locations within a media program. The technique also includes for each marker included in the plurality of markers, automatically analyzing a first set of intervals within the media program that lead up to the marker and a second set of intervals within the media program that immediately follow the marker and determine a set of audio characteristics associated with the first set of intervals and the second set of intervals. The technique further includes generating a plurality of scores for the plurality of markers based on the set of audio characteristics for each marker and inserting additional content at one or more markers included in the plurality of markers based on the plurality of scores.

Background

BACKGROUND Field of the Various Embodiments (1) Embodiments of the present disclosure relate generally to computer science and inserting content into media programs and, more specifically, to optimizing insertion points for content based on audio or video characteristics. Description of the Related Art (2) Movies, television shows, user-generated videos, radio shows, podcasts, or other types of media programs are frequently aired or played with commercial breaks that occur at various “insertion points” included in the media programs. The insertion points include “black slugs,” or sequences of black video frames, that are inserted between shots or scenes within a given media program. The insertion points also can include, or instead include, markers that identify specific video frames as locations of scene changes, chapter breaks, or other types of “transitions” within a given media program. (3) Typically, the number of potential insertion points in a media program is greater than the number of commercial breaks in the same media program. Thus, a subset of potential insertion points can be selected as actual insertion points for content. When an insertion point is reached during playback or airing of a media program, the content associated with the insertion point (e.g., a commercial) is played back or aired instead of the content associated with the media program. Once the content associated with the insertion point has been fully played back or aired, playback or airing of t

Claims

1. A computer-implemented method for inserting additional content into a media program, the method comprising: determining a plurality of markers corresponding to a plurality of locations within the media program; for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions; for each marker included in the plurality of markers, generating a score based on a weighted combination of the set of video characteristics of the one or more portions proximate to the marker, thereby generating a plurality of scores each corresponding to the one or more portions proximate to each of the plurality of markers; and inserting the additional content into the media program at one or more markers included in the plurality of markers based on the plurality of scores. || 10. One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause the one or more processors to perform: determining a plurality of markers corresponding to a plurality of locations within a media program; for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions; for each marker included in the plurality of markers, generating a score based on a weighted combination of the set of video characteristics of the one or more portions proximate to the marker, thereby generating a plurality of scores each corresponding to the one or more portions proximate to each of the plurality of markers; and inserting additional content into the media program at one or more markers included in the plurality of markers based on the plurality of scores. || 19. A system comprising: one or more memories that store instructions, and one or more processors that are coupled to the one or more memories and, when executing the instructions, are configured to perform: determining a plurality of markers corresponding to a plurality of locations within a media program; for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions; for each marker included in the plurality of markers, generating a score based on a weighted combination of the set of video characteristics of the one or more portions proximate to the marker, thereby generating a plurality of scores each corresponding to the one or more portions proximate to each of the plurality of markers; and inserting additional content into the media program at one or more markers included in the plurality of markers based on the plurality of scores.