Outer Rim Archives
Archives · 2025 · 12335576

Granted patent

Identification of bridge item based on target output

Number
12335576
Published
2025-06-17
Filed
2023-01-26
Assignee
Disney Enterprises, Inc.
Inventors
Gallusser; Fabian et al.
CPC
H04N21/4667; H04N21/4668; H04N21/4826
Verdict
Set aside content recommendation/bridging, business
Source
Google Patents · FreePatentsOnline

Abstract

In some embodiments, a method identifies a target item. A first score for a bridge item is generated using a first input where the first input is based on a characteristic of an entity. A second score for the target item is generated using a second input. The second input is based on the characteristic of the entity and the bridge item. The method determines whether to output the bridge item to the entity based on the first score and the second score.

Background

BACKGROUND (1) A company may use a recommendation system to recommend items. For example, a video delivery system may recommend content to users that the users can request for delivery (e.g., stream). The recommendations may be based on the user's characteristics, such as the user's watch history, age, gender, etc. These recommendations may be items that a user may be mostly to watch. For example, the recommendation system may use the user's watch history to recommend content that is highly related to the content in the watch history. However, such recommendations generally are in a similar scope as the content in the watch history. Additionally, current recommendations are very short-term, such as what is the user most likely to be interested right this instant, and not longer term.

Claims

1. A method comprising: receiving by a computing device, a request for a recommendation; in response to receiving the request, performing: identifying, by the computing device, a target item as a target recommendation for an entity, wherein a bridge item is identified as an intermediate recommendation to recommend instead of the target item; in response to determining the target item, performing: inputting, by the computing device, a first input into a system to generate a first score that rates the bridge item based on the first input, wherein the first input is based on a characteristic of the entity; adding, by the computing device, the bridge item to the first input to generate a second input, wherein the bridge item is added to the first input to represent the intermediate recommendation of the bridge item being recommended; inputting, by the computing device, the second input into the system to generate a second score that rates the target item based on the second input; determining, by the computing device, whether to output the bridge item to the entity based on the first score and the second score; and when it is determined to output the bridge item, outputting the bridge item for the request for the recommendation, wherein the bridge item is output instead of the target item. || 18. A non-transitory computer-readable storage medium having stored thereon computer executable instructions, which when executed by a computing device, cause the computing device to be operable for: receiving, by a computing device a request for a recommendation; in response to receiving the request, performing: identifying, by the computing device, a target item as a target recommendation for an entity, wherein a bridge item is identified as an intermediate recommendation to recommend instead of the target item; in response to determining the t get item, performing: inputting, by the computing device, a first input into a system to generate a first score that rates the bridge item based on the first input, wherein the first input is based on a characteristic of the entity; adding, by the computing device, the bridge item to the first input to generate a second input, wherein the bridge item is added to the first input to represent the intermediate recommendation of the bridge item being recommended; inputting, by the computing device, the second input into the system to generate a second score that rates the target item based on the second input; determining, by the computing device, whether to output the bridge item to the entity based on the first score and the second score; and when it is determined to output the bridge item, outputting the bridge item for the request for the recommendation, wherein the bridge item is output instead of the target item. || 20. An apparatus comprising: one or more computer processors; and a computer-readable storage medium comprising instructions for controlling the one or more computer processors to be operable for: receiving, by a computing device a request for a recommendation; in response to receiving the request, performing: identifying, by the computing device, a target item as a target recommendation for an entity, wherein a bridge item is identified as an intermediate recommendation to recommend instead of the target item; in response to determining the target item, performing: inputting, by the computing device, a first input into a system to generate a first score that rates the bridge item based on the first input, wherein the first input is based on a characteristic of the entity; adding, by the computing device, the bridge item to the first input to generate a second input, wherein the bridge item is added to the first input to represent the intermediate recommendation of the bridge item being recommended; inputting, by the computing device, the second input into the system to generate a second score that rates the target item based on the second input; determining, by the computing device, whether to output the bridge item to the entity based on the first score and the second score; and when it is determined to output the bridge item, outputting the bridge item for the request for the recommendation, wherein the bridge item is output instead of the target item.