Outer Rim Archives
Archives · 2025 · 12406283

Granted patent

Systems and methods to present in-vehicle content based on characterization of products

Number
12406283
Published
2025-09-02
Filed
2018-11-13
Assignee
Disney Enterprises, Inc.
Inventors
DeKeyser; Thomas M. et al.
CPC
B60K35/00; B60K35/21; B60K35/22; B60K35/26; B60K35/29; B60K35/65; B60K35/80; B60K35/85; G06Q30/0265; G06Q30/0269; G06V10/462; G06V20/20; G06V20/59; G06V20/593; G06V40/10; G06V40/172
Verdict
Set aside in-vehicle advertising/infotainment, business
Source
Google Patents · FreePatentsOnline

Abstract

This disclosure relates to a system configured to present in-vehicle content based on characterization of products. The system may be coupled to a vehicle. The system may include one or more physical processors. The processor(s) may obtain user information specifying individual sets of products interacted with by individual users prior to a ride in the vehicle. The processor(s) may identify in-vehicle content specific to individual subsets of products having one or more values of one or more product attributes in common. The processor(s) may control one or more vehicle components coupled to the vehicle to provide the in-vehicle content.

Background

FIELD (1) This disclosure relates to systems and methods to present in-vehicle content based on characterization of products. BACKGROUND (2) Vehicles may include advanced systems for one or more of navigation, climate control, entertainment, and/or other features and/or functionality. For example, navigation systems may prompt a driver of required maneuvers utilizing advanced maps as well as voice-based interactions. Entertainment systems, including audio and visual systems, are a staple in most vehicles and can be found through a vehicle. For example, a video screen may be mounted to the backs of headrests and/or on purpose built entertainment systems. SUMMARY (3) This disclosure relates to systems and methods to present content in vehicles (“in-vehicle content”) based on characterization of products interacted with by users prior to individual rides in the vehicles. Individual users may interact with individual sets of products offered within a network of products. The presented in-vehicle content for an individual user may be specific to an individual subset of products interacted with by the individual uses. The individual subset of products may include one or more products which share one or more values of one or more product attributes in common. By way of non-limiting illustration, a product attribute may include product brand. The presented in-vehicle content, for example, may be specific to a subset of products within a set of products interacted with by a user which

Claims

1. A system configured to present in-vehicle entertainment experiences based on characterization of products, the system comprising: a vehicle; one or more docks connected to the vehicle, the one or more docks being configured to interface with electronics embedded within a product; and one or more physical processors carried by the vehicle, the one or more physical processors being configured by machine readable instructions to: obtain output signals generated by the one or more docks; detect, based on the output signals, presence of the product having the electronics embedded therein near or within an interior of the vehicle; based on detecting the presence of the product having the electronics embedded therein, identify a user associated with the product having the electronics embedded therein; in response to identifying the user, obtain product information for the user identifying a set of products the user owns or has interacted with prior to a ride in the vehicle; identify groups of products included in the set of products the user owns or has interacted with prior to the ride in the vehicle, wherein the set of products includes a first group of products having a first value of a product attribute in common and a second group of products having a second value of the product attribute in common; determine the first group of products includes a first quantity of products and the second group of products includes a second quantity of products; determine which of the first quantity of products or the second quantity of products is greater; identify, in response to the first quantity of products being greater than the second quantity of products, a set of in-vehicle entertainment experiences specific to the first group of products; and control one or both of a climate control system or a lighting system coupled to the vehicle to provide an in-vehicle entertainment experience in the set of in-vehicle entertainment experiences specific to the first group of products. || 10. A method to present in-vehicle entertainment experiences based on characterization of products, the method being implemented by one or more physical processors carried by a vehicle, the one or more physical processors being configured by machine-readable instructions, the method comprising: obtaining, by the one or more physical processors, output signals generated by one or more docks connected to the vehicle, the one or more docks being configured to interface with electronics embedded within a product; detecting, by the one or more physical processors based on the output signals, presence of the product having the electronics embedded therein near or within an interior of the vehicle; based on the detecting the presence of the product having the electronics embedded therein, identifying, by the one or more physical processors, a user associated with the product having the electronics embedded therein; in response to identifying the user, obtaining, by the one or more physical processors, product information for the user identifying a set of products the owns or has interacted with prior to a ride in the vehicle; identifying, by the one or more physical processors, groups of products included in the set of products the user owns or has interacted with prior to the ride in the vehicle, including identifying, from the set of products, a first group of products having a first value of a product attribute in common and a second group of products having a second value of the product attribute in common; determining, by the one or more physical processors, the first group of products includes a first quantity of products and the second group of products includes a second quantity of products; determining, by the one or more physical processors which of the first quantity of products or the second quantity of products is greater; identifying, by the one or more physical processors, and in response to the first quantity of products being greater than the second quantity of products, a set of in-vehicle entertainment experiences specific to the first group of products; and controlling, by the one or more physical processors, one or both of a climate control system or a lighting system coupled to the vehicle to provide an in-vehicle entertainment experience in the set of in-vehicle entertainment experiences specific to the first group of products.