Systems and Methods for Providing a Ratings Version and a Dynamic Ad Version of a Video

Number: 20170078719
Published: 2017-03-16
Filed: 2015-11-23
Assignee: DISNEY ENTERPRISES, INC.
Inventors: Bettendorf; Ramzi et al.
CPC: H04N21/23424; H04N21/26241; H04N21/8586
Verdict: Set aside ratings/ad video-version generation, streaming/ad-tech plumbing
Source: Google Patents · FreePatentsOnline

Abstract

There are provided systems and methods for providing a ratings version and a dynamic ad version of a video using a system having a non-transitory memory and a hardware processor. In an exemplary system, the hardware processor executes an executable code stored in the memory to receive a request for a video over a network, determine a time elapsed since a first broadcast of the video, provide a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcastof the video is not greater than a threshold, and provide a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than the threshold.

Background

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a diagram of an exemplary system for providing a ratings version and a dynamic ad version of a video, according to one implementation of the present disclosure;

FIG. 2 shows an exemplary timeline depicting use of the system of FIG. 1, according to one implementation of the present disclosure;

FIG. 3 shows a flowchart illustrating an exemplary method of providing a ratings version and a dynamic ad version of a video, according to one implementation of the present disclosure; and

FIG. 4 shows a flowchart illustrating an exemplary method of providing a ratings version and a dynamic ad version of a video, according to one implementation of the present disclosure.DETAILED DESCRIPTION

The following description contains specific information pertaining to implementations in the present disclosure. The drawings in the present application and their accompanying detailed description are directed to merely exemplary implementations. Unless noted otherwise, like or corresponding elements among the figures may be indicated by like or corresponding reference numerals. Moreover, the drawings and illustrations in the present application are generally not to scale, and are not intended to correspond to actual relative dimensions.

FIG. 1 shows a diagram of an exemplary system for providing a ratings version and a dynamic ad version of a video, according to one implementation of the present disclosure. System 100

Claims

1. A system comprising: a non-transitory memory storing an executable code; and a hardware processor executing the executable code to: receive a request for a video over a network; determine a time elapsed since a first broadcast of the video; provide a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcast of the video is not greater than a threshold; and provide a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than the threshold. 11. A method for use by a system having a hardware processor and a non-transitory memory storing an executable code, the method comprising: receiving, using the hardware processor executing the executable code, a request for avideo over a network; determining, using the hardware processor executing the executable code, a time elapsed since a first broadcast of the video; providing, using the hardware processor executing the executable code, a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcast of the videois not greater than a threshold; and providing, using the hardware processor executing the executable code, a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than thethreshold.