METHODS AND SYSTEMS FOR PERSONALIZED GAMIFICATION OF MEDIA CONTENT

Number: 20170091827
Published: 2017-03-30
Filed: 2015-09-30
Assignee: Disney Enterprises, Inc.
Inventors: PATEL; MEHUL
CPC: A63F13/61; G06Q30/0271; G06F16/48; H04N21/4784
Verdict: Set aside personalized media gamification/engagement software, business ops
Source: Google Patents · FreePatentsOnline

Abstract

Systems and methods for increasing consumer engagement with a multimedia content distribution system through the use of temporal metadata and gamification techniques. Personalized game-like tasks are created, whereby a consumer is enticed to find and access multimedia content containing a specific content element, or “easter egg,” to earn a reward. The specific content element may be identifiable based on temporal metadata tags associated with multimediacontent available within the multimedia content distribution system. To further increase the probability of consumer engagement, the easter egg may be personalized based on data unique to the consumer, such as consumer preferences, viewing habits, and previous engagement level with the multimedia content.

Background

BRIEF DESCRIPTION OF THE DRAWINGS

The technology disclosed herein, in accordance with one or more various embodiments, is described in detail with reference to the following figures. The drawings are provided for purposes of illustration only and merely depict typical or example embodiments of the disclosed technology. These drawings are provided to facilitate the reader's understanding of the disclosed technology and shall not be considered limiting of the breadth, scope, or applicability thereof. It should be noted that for clarity and ease of illustration these drawings are not necessarily made to scale.

FIG. 1 is an example environment in which embodiments of the technology disclosed herein may be implemented.

FIG. 2 illustrates an example notification in accordance with embodiments of the technology disclosed herein.

FIG. 3 illustrates an example gamification engine in accordance with embodiments of the technology disclosed herein.

FIG. 4 illustrates another example gamification engine in accordance with embodiments of the technology disclosed herein.

FIG. 5 illustrates an example easter egg generation process in accordance with embodiments of the technology of the present disclosure.

FIG. 6 illustrates an example gamified experience process in accordance with technology of the present disclosure.

FIG. 7 illustrates an example computing component that may be used in implementing various features of embodiments of the disclo

Claims

1. A method, comprising: retrieving a plurality of consumer-specific data by a gamification engine for a consumer accessing a multimedia content distribution system through a multimedia application running on a user device; identifying a plurality of available metadata tags associated with a plurality of multimedia content accessible within a multimedia content distribution system; and generating by a gamification engine an easter egg, the easter egg being personalized for the consumer based on the retrieved consumer-specific data and identified available metadata tags; wherein the personalized easter egg represents a specific content element contained within oneor more multimedia content accessible within a multimedia content distribution system. 17. A system, comprising: a plurality of multimedia content available within a multimedia content distribution system, the multimedia content having a plurality of temporal metadata tags; a user device comprising a display and a multimedia application running on the user device, the multimedia application configured to playback multimedia content associated with a multimedia content distribution system; the multimedia content distribution system comprising: a gamification engine configured to aggregate a plurality of data to generate a personalized easter egg, the personalized easter egg representing a specific content element contained within one or more multimedia content accessible within the multimedia content distribution system; and a streaming engine for formatting a multimedia content accessedby a consumer through the multimedia application; wherein the plurality of data aggregated by the gamification engine includes consumer-specific data, identified available metadata tags, prior gamification data, and an applicable difficulty variable, and is utilized bythe gamification engine to personalize the easter egg.