SYSTEMS AND METHODS FOR IDENTIFYING CONTENT SEGMENTS TO PROMOTE VIA AN ONLINE PLATFORM

Number: 20170308927
Published: 2017-10-26
Filed: 2016-04-20
Assignee: DISNEY ENTERPRISES, INC.
Inventors: Woods; Michael et al.
CPC: G06Q30/0277; G06Q30/0254; H04L67/60; H04L67/53; H04L67/535
Verdict: Set aside content segment promotion - ad-tech
Source: Google Patents · FreePatentsOnline

Abstract

Content segments to promote on an online platform may be identified. Metadata associatedwith the content segments may be obtained. The metadata may include information describing the content segments. The content segments may be available to consumers via a first online platform. Confidence scores associated with the individual content segments may be determined based upon the metadata. The confidence scores may quantify a likelihood of success to direct consumers to the individual content segments on the first online platform fromthe second online platform. One of the content segments may be selected to promote on a second online platform based upon the confidence scores. The system may distribute promotional content associated with the selected content segment via the second online platform.

Background

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a system configured for identifying content segments to promote via an online platform, in accordance with one or more implementations.

FIG. 2 illustrates an exemplary graph depicting consumer engagement of a content segment over time, inaccordance with one or more implementations.

FIG. 3 illustrates an exemplary view of an implementation of the system of FIG. 1.

FIG. 4 illustrates a method for identifying content segments to promote via an online platform, in accordance with one or more implementations.DETAILED DESCRIPTION

FIG. 1 illustrates a system 100 configured for identifying content segments to promote via an online platform, in accordance with one or more implementations. A content segment may include one or more of an online video content, a social media content, an online photo content, audio content, and/or other online content. An online platform may include a networking platform a media platform, and/or other online platforms. The online platform may include the content segment and/or make the contentsegment available for consumption. For example, an online platform may include YouTube, Facebook, Twitter, Pinterest, LinkedIn, Google+, Flickr, Tumblr, Blogger, Vine, Instagram, Snapchat, Maker.TV and/or other online platforms.

In exemplary implementations, system 100 may obtain metadata associated with the content segments. The metadata may include information describing the

Claims

1. A system for identifying content segments to promote via an online platform, the system comprising: one or more physical processors configured by machine-readable instructions to: obtain metadata associated with the content segments, the metadata including information describing the content segments, wherein the content segments are available toconsumers via a first online platform; determine confidence scores associated with individual content segments based upon the metadata, the confidence scores quantifying a likelihood of success to direct consumers to the individual content segments on the first online platform from a second online platform; select one of the content segments to promote on the second online platform based upon the confidence scores; and distribute promotional content associated with the selected content segment via the second online platform. 11. A method for identifying content segments to promote via an online platform, the method being implemented by a computer system including one or more physical processors configured by machine-readable instructions, the method comprising: obtaining metadata associated with the content segments, the metadata including information describing the content segments, wherein the content segments are available to consumers via a first online platform; determining confidence scores associated with individual content segments based upon the metadata, the confidence scores quantifying a likelihood of success to direct consumers to the individual content segments on the first online platform from a second online platform; selecting one of the content segments to promote on the second online platform based upon the confidence scores; and distributing promotional content associated with the selected content segment via the second online platform.