SYSTEMS AND METHODS FOR SELECTING A PORTION OF A CONTENT SEGMENT TO DISTRIBUTE VIA AN ONLINE PLATFORM

Number: 20170310786
Published: 2017-10-26
Filed: 2016-04-20
Assignee: DISNEY ENTERPRISES, INC.
Inventors: Collier; Benjamin et al.
CPC: H04L65/60; H04L65/611; H04L65/80; H04L67/1097; H04L67/535; H04L67/60
Verdict: Set aside content segment selection for distribution - streaming/ad plumbing
Source: Google Patents · FreePatentsOnline

Abstract

A portion of a content segment to distribute via an online platform may be selected. Aretention metric may be obtained. Consumer engagement during the content segment may be quantified. The portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform may be determined. The system may distribute the portion of the content segment via the second online platform.

Background

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a system configured for selecting a portion of a content segment to distribute via an online platform, in accordance with one or more implementations.

FIG. 2 illustrates an exemplary graph depicting consumer engagement of a content segment over time, in accordance with one or more implementations.

FIG. 3 illustrates an exemplary view of an implementation of the system of FIG. 1.

FIG. 4 illustrates a method for selecting a portion of a content segment to distribute viaan online platform, in accordance with one or more implementations.DETAILED DESCRIPTION

FIG. 1 illustrates a system 100 configured for selecting a portion of a content segment to distribute via an online platform, in accordance with one or more implementations. Acontent segment may include one or more of an online video content, a social media content, an online photo content, audio content, and/or other online content. A portion of the content segment may include less than the content segment as a whole. For example, a portion of the content segment may include a snippet of an online video content, such as a preview of the online video content, an image from online video content, an image from a collection of images, and/or other portions of the content segment. An online platform may include a networking platform a media platform, and/or other online platforms. The online platform may include the content segment and/or make the

Claims

1. A system for selecting a portion of a content segment to distribute via an online platform, the system comprising: one or more physical computer processors configured by computer readable instructions to: obtain a retention metric as a function of time for the content segment, the retention metric quantifying consumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform; determine the portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination being based upon the retention metric; and distribute the portion of the content segment via the second online platform. 13. A system for selecting an online platform to distribute a portion of a content segment on, the system comprising: one or more physical computer processors configured by computer readable instructions to: obtain a retention metric as a function of time for the content segment, the retention metric quantifyingconsumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform; determine the portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination being based upon the retention metric; determine the second online platform to distribute the portion of the content segment, wherein the determination being based upon the portion of the content segment; and distribute the portion of the content segment via the second online platform.