Application (pre-grant publication)
DISTRIBUTION CHANNEL USING AUDIO/VISUAL RECOGNITION
- Number
- 20180101896
- Published
- 2018-04-12
- Filed
- 2017-12-06
- Assignee
- Disney Enterprises, Inc.
- Inventors
- GRAHAM; JESSICA et al.
- CPC
- G06Q30/0641
- Verdict
- Set aside audio/visual recognition distribution channel (PGPUB dup)
- Source
- Google Patents · FreePatentsOnline
Abstract
Systems and methods are provided for providing a platform to provide virtual storefronts to consumers. Environmental elements are associated with specific consumer services on computer server. A user in the environment takes audio or visual recordings of an environmental element and uploads the recordings to the server. The server determines the appropriate consumer service associated with the recorded environmental element and provides the user with a reference to the service. Accordingly, any space, such as a bus stop, subway or train terminal, movie theater, or airport, may be turned into a virtual store.
Background
TECHNICAL FIELD
The present disclosure relates generally to marketing systems, and more particularly, some embodiments related to systems and methods for providing product distribution channels.DESCRIPTION OF RELATED ART
Millions of dollars are spent on marketing every year. Ever greater efficiency to deliver immediate commercial opportunity for consumers is desired. Additionally, analytics/data of interaction and usage is an important tool for marketing, and methods for gathering such data are desired.
Two dimensional barcodes such as QR codes are used in consumer advertising. QR codes can encode information such as uniform resource locators (URLs) leading to marketing-related websites or internet provided services. Users can install an app on their phones or other mobile devices allowing the QR codes to be read by the mobile device. The users may then be directed to the marketing-related websites or internet provided services at the URLs encoded by the QR codes.BRIEF SUMMARY
A platform to provide virtual storefronts to consumers is disclosed. Environmental elements are associated with specific consumer services on a computer server. A user in the environment takes audio or visual recordings of an environmental element and uploads the recordings to the server. The server determines the appropriate consumer service associated with the recorded environmental element and provides the user with a reference to the service. Accordingly, any space, such as a