- Number
- 20180357709
- Published
- 2018-12-13
- Filed
- 2017-06-12
- Assignee
- DISNEY ENTERPRISES INC.
- Inventors
- Smoot; Lanny S. et al.
- CPC
- G06Q30/0641
- Verdict
- Set aside retail/business ops
- Source
- Google Patents · FreePatentsOnline
Abstract
According to one implementation, an interactive retail venue includes a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and multiple product sensors. The computing platform includes a hardware processor and a memory storing a venue orchestration software code. The hardware processor executes the venue orchestration software code to receive sensor data from the product sensors, determine respective locations of retail products within the interactive retail venue based on the sensor data, and present a multi-media entertainment featuring the retail products using the display screen, the lighting system, and the audio system. The hardware processor further executes the venue orchestration software code to concurrently activate the dynamic product display unit if at least one of the retail products is situated within a predetermined distance of the dynamic product display unit.
Background
BACKGROUND
The convenience and efficiency of e-commerce has had a devastating impact on traditional brick-and-mortar retail outlets, and has even come to threaten their viability as a business model. Perhaps no effort on the part of traditional retailers can enable an in-store shopping experience to compete with an online product search and purchase on the grounds of speed or ease. Even the maintenance of an extensive inventory of goods and the presence of a well trained and attentive sales staff may be inadequate to overcome the inconvenience associated with traveling to and from a brick-and-mortar retail outlet to complete a purchase.
If traditional retail outlets are in fact to survive and prosper, they must offer customers a shopping experience including features that cannot be readily replicated in an online environment. Thus, there is a need for a commercial solution enabling a brick-and-mortar retail venue to provide an interactive experience sufficiently attractive to motivate potential shoppers to do their browsing and purchasing in-store.SUMMARY
There are provided interactive retail venues, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.
Claims
1. An interactive retail venue comprising: a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and a plurality of product sensors; the computing platform having a hardware processor and a memory storing a venue orchestration software code; the hardware processor configured to execute the venue orchestration software code to: receive a sensor data from the plurality of product sensors; determine respective locations of a plurality of retail products within the interactive retail venue based on the sensor data; present a multi-media entertainment featuring the plurality of retail products using the display screen, the lighting system, and the audio system; and concurrently activate the dynamic product display unit if at least one of the plurality of retail products is situated within a predetermined distance of the dynamic product display unit.
8. A method for use by an interactive retail venue including a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and a plurality of product sensors, the computing platform having a hardware processor and a memory storing a venue orchestration software code, the method comprising: receiving, using the hardware processor, a sensor data from the plurality of product sensors; determining, using the hardware processor, respective locations of a plurality of retail products within the interactive retail venue based on the sensor data; presenting, using the hardware processor, a multi-media entertainment featuring the plurality of retail products using the display screen, the lighting system, and the audio system; and concurrently activating, using the hardware processor, the dynamic product display unit if at least one of the plurality of retail products is situated within a predetermined distance of the dynamic product display unit.
15. A computer-readable non-transitory medium having stored thereon instructions, which when executed by a hardware processor, instantiate a method comprising: receiving a sensor data from a plurality of product sensors; determining respective locations of a plurality of retail products within an interactive retail venue based on the sensor data; presenting a multi-media entertainment featuring the plurality of retail products using a display screen, a lighting system, and an audio system of the interactive retail venue; and concurrently activating a dynamic product display unit of the interactive retail venue if at least one of the plurality of retail products is situated within a predetermined distance of the dynamic product display unit.