Application (pre-grant publication)
Retail Venue Delivering An Enhanced Customer Experience
- Number
- 20180365758
- Published
- 2018-12-20
- Filed
- 2017-06-14
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Watson; Scott F. et al.
- CPC
- G06F8/61; G06Q30/0643
- Verdict
- Set aside retail/business ops
- Source
- Google Patents · FreePatentsOnline
Abstract
According to one implementation, a system for delivering an enhanced customer experience includes a retail venue having a computing platform interactively linked to a display screen, a camera system, a virtual jukebox, and an audio system. The computing platform includes a hardware processor and a memory storing a venue content control software code. The hardware executes the venue content control software code to receive a camera data corresponding to a customer of the retail venue from the camera system, and display an image representing the customer on the display screen, based on the camera data. The hardware processor further executes the venue content control software code to receive an audio selection data from the virtual jukebox identifying a music selection received by the virtual jukebox as an input from another customer, determine an audio playlist including the music selection, and playout the audio playlist using the audio system.
Background
BACKGROUND
The convenience and efficiency of e-commerce has had a devastating impact on traditional brick-and-mortar retail outlets, and has even come to threaten their viability as a business model. Perhaps no effort on the part of traditional retailers can enable an in-store shopping experience to compete with an online product search and purchase on the grounds of speed or ease. Even the maintenance of an extensive inventory of goods and the presence of a well trained and attentive sales staff may be inadequate to overcome the inconvenience associated with traveling to and from a brick-and-mortar retail outlet to complete a purchase.
If traditional retail outlets are in fact to survive and prosper, they must offer customers a shopping experience including enhancements that cannot be readily replicated in an online environment. Thus, there is a need for a commercial solution enabling a brick-and-mortar retail venue to deliver an enhanced customer experience sufficiently attractive to motivate potential shoppers to do their browsing and purchasing in-store.SUMMARY
There are provided retail venues delivering an enhanced customer experience, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.