There are provided systems and methods for providing a ratings version and a dynamic ad version of a video using a system having a non-transitory memory and a hardware processor. In an exemplary system, the hardware processor executes an executable code stored in the memory to receive a request for a video over a network, determine a time elapsed since a first broadcast of the video, provide a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcast of the video is not greater than a threshold, and provide a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than the threshold.
BACKGROUND
Traditionally, satellite and cable providers receive a long form episode or movie files from a content creator or provider with baked-in advertisement (ad) breaks for airing on the satellite or cable channels. Typically, on the fourth day after airing this original version of the episode or movie, a new long form version of the episode or movie replaces the original version in the satellite/cable provider's on-demand library. Conventionally, content creators or providers fill the ad breaks of the new version with generic or baked-in promo inventory, such as ads that promote their family of network's programming.SUMMARY
The present disclosure is directed to systems and methods for providing a ratings version and a dynamic ad version of a video, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.
21. A system comprising: a non-transitory memory storing an executable code; and a hardware processor executing the executable code to: receive a request for a video from a client device over a computer network; determine a time elapsed between an original broadcast of the video on a broadcast network and receiving the request for the video; in response to the determined time elapsed between the original broadcast of the video on the broadcast network and receiving the request for the video not being greater than a threshold, provide a ratings version of the video over the computer network to a provider for display on the client device, wherein the ratings version comprises an identifier for tracking a number of views of the video, and further comprises baked-in ads, and wherein the threshold is a predetermined measure of time defining a period for reporting television ratings credit; and in response to the determined time elapsed between the original broadcast of the video on the broadcast network and receiving the request for the video being greater than the threshold, provide a dynamic ad version of the video over the computer network to the provider for display on the client device, wherein the dynamic ad version includes no ads but blank spaces identifying to the provider where to insert new ads.
31. A method for use by a system having a hardware processor and a non-transitory memory storing an executable code, the method comprising: receiving, using the hardware processor executing the executable code, a request for a video from a client device over a computer network; determining, using the hardware processor executing the executable code, a time elapsed between an original broadcast of the video on a broadcast network and receiving the request for the video; in response to the determined time elapsed between the original broadcast of the video on the broadcast network and receiving the request for the video not being greater than a threshold, providing, using the hardware processor executing the executable code, a ratings version of the video over the computer network to a provider for display on the client device, wherein the ratings version comprises an identifier for tracking a number of views of the video, and further comprises baked-in ads, and wherein the threshold is a predetermined measure of time defining a period for reporting television ratings credit; and in response to the determined time elapsed between the original broadcast of the video on the broadcast network and receiving the request for the video being greater than the threshold, providing, using the hardware processor executing the executable code, a dynamic ad version of the video over the computer network to the provider for display on the client device, wherein the dynamic ad version includes no ads but blank spaces identifying to the provider where to insert new ads.