DYNAMIC MEDIA CONTENT FOR IN-STORE SCREEN EXPERIENCES

Number: 20190034972
Published: 2019-01-31
Filed: 2017-07-26
Assignee: Disney Enterprises, Inc.
Inventors: WATSON; Scott Frazier et al.
CPC: H04W4/023; G06Q30/0269; G06Q30/0261
Verdict: Set aside dynamic media content for in-store screen experiences, retail ad-tech
Source: Google Patents · FreePatentsOnline

Abstract

Systems, methods, and computer program products for performing an operation comprising detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device.

Background

BACKGROUNDField of the Invention

The present disclosure relates to in-store screen experiences, and more specifically, to dynamically selecting media content for in-store screen experiences.Description of the Related Art

It is a challenge to engage visitors to retail establishments, as thousands of people may visit a given location every day. For example, a video for a specific toy may engage some users, but many others may not be interested in that particular item. Often, more tailored content is the only way to engage specific users or groups of users. Therefore, there is a need for solutions that engage as many users as possible.SUMMARY

In one embodiment, a method comprises detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device.

In another embodiment, a computer program product comprises a non-transitory computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code executable by a processor to perform an operation comprising detecting a first mobile device within a predefined proximity of a display devic

Claims

1. A method, comprising: detecting a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; and outputting the first item of media content for display on the display device. 8. A computer program product, comprising: a non-transitory computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code executable by a processor to perform an operation comprising: detecting a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; and outputting the first item of media content for display on the display device. 15. A system, comprising: one or more computer processors; and a memory containing a program which when executed by the processors performs an operation comprising: detecting a first mobile device within a predefined proximity of a display device; receiving profile data from the first mobile device; identifying at least one rule for selecting media content based on the profile data; selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content; and outputting the first item of media content for display on the display device.