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Archives · 2019 · 20190096094

Application (pre-grant publication)

SYSTEM FOR OPTIMIZED EMBEDDING AND ANALYSIS OF BRANDED CONTENT

Number
20190096094
Published
2019-03-28
Filed
2017-09-26
Assignee
DISNEY ENTERPRISES, INC.
Inventors
Sorkine-Hornung; Alex et al.
CPC
G06T11/60; G06T7/207; G06T7/97; G11B27/00; G11B27/036; H04N19/583; H04N21/44008; H04N21/8541
Verdict
Set aside optimized embedding/analysis of branded content, ad-tech
Source
Google Patents · FreePatentsOnline

Abstract

The present disclosure relates to an apparatus, system and method for processing transmedia content data. More specifically, the disclosure provides for identifying and inserting one item of media content within another item of media content, e.g. inserting a video within a video, such that the first item of media content appears as part of the second item. The invention involves analysing a first visual media item to identify one or more spatial locations to insert the second visual media item within the image data of the first visual media item, detecting characteristics of the one or more identified spatial locations, transforming the second visual media item according to the detected characteristics and combining the first visual media item and second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations.

Background

FIELD OF DISCLOSURE

The present disclosure relates to an apparatus, system and method for processing transmedia content data. More specifically, the disclosure provides for identifying and inserting one item of media content within another item of media content, e.g. inserting a video within a video, such that the first item of media content appears as part of the second item.BACKGROUND

Influenced by a variety of different multimedia content types, new digital distribution channels, mobile communication devices and an ever increasing use of social media, industry is currently experiencing a disruption in how media is created, distributed and consumed. Classical production pipelines have become less effective as audiences move towards anytime, anywhere, personalized consumption, substituting TV-centric models with multi-device, multichannel models. Individual customers and groups of customers have also become more interactive and participatory, contributing significantly to the creation of new media. The cycles in the traditional creation-distribution-consumption loop become much shorter as consumers constantly provide feedback, resulting in a trend towards ultrashort form content.

Existing delivery platforms, for example YouTube and Facebook, allow for the creation and editing of simple channel based content, using a basic model whereby content creators can upload content such as video, text or images, and users can consume the content in an isolated, linear

Claims

1. A computer-implemented method for inserting a second visual media item into a first visual media item, visual media items being formed of image data, the method comprising: analysing the first visual media item to identify one or more spatial locations to insert the second visual media item within the image data of the first visual media item; detecting characteristics of the one or more identified spatial locations within the first visual media item; transforming the second visual media item according to the detected characteristics; and combining the first visual media item and second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output the second visual media item is displayed within the first media item at the one of more identified spatial locations. 17. A non-transitory computer-readable medium containing computer readable instructions which, when executed by processing circuitry, cause the processing circuitry to: analyze the first visual media item to identify one or more spatial locations to insert the second visual media item within the image data of the first visual media item; detect characteristics of the one or more identified spatial locations within the first visual media item; transform the second visual media item according to the detected characteristics; and combine the first visual media item and second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output the second visual media item is displayed within the first media item at the one of more identified spatial locations. 18. An electronic device comprising: processing circuitry; and a memory coupled with and readable by the processing circuitry and storing therein a set of instructions which, when executed by the one or more processors, cause the processor to: analyze the first visual media item to identify one or more spatial locations to insert the second visual media item within the image data of the first visual media item; detect characteristics of the one or more identified spatial locations within the first visual media item; transform the second visual media item according to the detected characteristics; and combine the first visual media item and second visual media item by inserting the transformed second visual media item into the first visual media item at the one or more identified spatial locations such that when the combined visual media item is output the second visual media item is displayed within the first media item at the one of more identified spatial locations.