DISTRIBUTION CHANNEL USING AUDIO/VISUAL RECOGNITION

Number: 20190333136
Published: 2019-10-31
Filed: 2019-07-09
Assignee: Disney Enterprises, Inc.
Inventors: Graham; Jessica et al.
CPC: G06Q30/0641
Verdict: Set aside distribution channel using audio/visual recognition, retail/commerce dup
Source: Google Patents · FreePatentsOnline

Abstract

Systems and methods are provided for providing a platform to provide virtual storefronts to consumers. Environmental elements are associated with specific consumer services on computer server. A user in the environment takes audio or visual recordings of an environmental element and uploads the recordings to the server. The server determines the appropriate consumer service associated with the recorded environmental element and provides the user with a reference to the service. Accordingly, any space, such as a bus stop, subway or train terminal, movie theater, or airport, may be turned into a virtual store.

Background

Technical Field

The present disclosure relates generally to marketing systems, and more particularly, some embodiments related to systems and methods for providing product distribution channels.Description of Related Art

Millions of dollars are spent on marketing every year. Ever greater efficiency to deliver immediate commercial opportunity for consumers is desired. Additionally, analytics/data of interaction and usage is an important tool for marketing, and methods for gathering such data are desired.

Two dimensional barcodes such as QR codes are used in consumer advertising. QR codes can encode information such as uniform resource locators (URLs) leading to marketing-related websites or internet provided services. Users can install an app on their phones or other mobile devices allowing the QR codes to be read by the mobile device. The users may then be directed to the marketing-related websites or internet provided services at the URLs encoded by the QR codes.BRIEF SUMMARY

A platform to provide virtual storefronts to consumers is disclosed. Environmental elements are associated with specific consumer services on a computer server. A user in the environment takes audio or visual recordings of an environmental element and uploads the recordings to the server. The server determines the appropriate consumer service associated with the recorded environmental element and provides the user with a reference to the service. Accordingly, any space, such as a

Claims

1. A system comprising: an environmental element adapted to display a plurality of non-encoded design elements, wherein the plurality of non-encoded design elements have been associated with service-associated visual information stored on a server; and a user device adapted to capture the plurality of non-encoded design elements of the environmental element and to send captured non-encoded design elements of the environmental element to the server, wherein the server is adapted to perform visual recognition for the captured non-encoded graphics and to provide the user device with a service based on a combination of two or more of the captured non-encoded design elements. 2. The system of claim 1, wherein each of the non-encoded design elements is associated on the server with a different service. 3. The system of claim 1, wherein the service comprises an electronic store, a social network, or a video streaming network. 4. The system of claim 1, wherein the service is an augmented reality application. 5. The system of claim 1, wherein the environmental element is a marketing element. 6. The system of claim 1, wherein the user device is configured to upload a location of the user device to the server, and wherein the service is associated with the location of the user device. 7. A system comprising: an environmental element adapted to display a plurality of non-encoded design elements capturable by a user device, wherein the plurality of non-encoded design elements have been associated with service-associated visual information; and a server adapted to store the service-associated visual information, to receive the plurality of non-encoded design elements from the user device, to perform visual recognition for the plurality of non-encoded graphics, and to provide the user device with a service based on a combination of two or more of the non-encoded design elements. 8. The system of claim 7, wherein each of the non-encoded design elements is associated on the server with a different service. 9. The system of claim 7, wherein the service comprises an electronic store, a social network, or a video streaming network. 10. The system of claim 7, wherein the service is an augmented reality application. 11. The system of claim 7, wherein the environmental element is a marketing element. 12. The system of claim 7, wherein the server receives a location of the user device from the user device, and wherein the service is associated with the location of the user device.