TRIGGERED VIRTUAL REALITY AND AUGMENTED REALITY EVENTS IN VIDEO STREAMS

Number: 20200035025
Published: 2020-01-30
Filed: 2018-07-30
Assignee: DISNEY ENTERPRISES, INC.
Inventors: CROCKER; John Holbrook, ROSAS; Wilfredo
CPC: G06T19/006
Verdict: Set aside broadcast-triggered AR events, content feature
Source: Google Patents · FreePatentsOnline

Abstract

Various embodiments of the invention disclosed herein provide techniques for generating a virtual object for a VR/AR environment in response to a trigger. A VR/AR application executing on a client device receives a media content item. The VR/AR application detects an event trigger associated with the media content item. The VR/AR application generates at least a portion of a virtual object based on the event trigger. The VR/AR application displays the media content item and the at least a portion of the virtual object on a display associated with a user device.

Background

BACKGROUND OF THE INVENTIONField of the Invention

The present invention relates generally to virtual reality and augmented reality systems and, more specifically, to triggered augmented reality and virtual reality events in video streams.Description of the Related Art

Virtual reality (VR) and augmented reality (AR) are rapidly growing forms of media entertainment. In a VR system, a user experiences an artificial three-dimensional (3D) environment generated by a computer, where the user views the VR environment via a VR display apparatus, such as VR glasses or a VR headset. Similarly, in an AR system, a user experiences two-dimensional (2D) and/or three-dimensional (3D) objects generated by a computer along with actual objects in the physical world, where the user views the AR environment via a display apparatus, such as AR glasses or an AR headset. A typical AR display apparatus is fitted with a camera to capture images of the physical environment surrounding the user. The captured images are superimposed with one or more virtual, computer-generated 2D and/or 3D objects and then displayed on the display apparatus.

In some VR and AR applications, a user can view two-dimensional (2D) media content, such as movies, television programs, or other video sources, while experiencing a virtual 3D or physical environment, as the case may be. In these types of VR applications, a VR system typically generates a fixed 3D environment, such as a living room, and then proje

Claims

1. A computer-implemented method for generating a virtual object in response to a trigger, the method comprising: receiving a first media content item; detecting an event trigger associated with the first media content item; generating at least a portion of a first virtual object based on a model of a three-dimensional object identified by the event trigger; and displaying the first media content item and the at least a portion of the first virtual object on a display associated with a user device. 10. A non-transitory computer-readable medium including instructions that, when executed by a processor, cause the processor to generate a first virtual object in response to a trigger, by performing the steps of: receiving a media content item; detecting a first event trigger associated with the media content item; generating at least a portion of the first virtual object based on a model of a three-dimensional object identified by the first event trigger; and displaying the media content item and the at least a portion of the first virtual object on a display associated with a user device. 19. A computing device, comprising: a memory that includes a trigger generation engine; and a processor that is coupled to the memory and, when executing the trigger generation engine, is configured to: receive a media content item; detect an event trigger associated with the media content item; generate at least a portion of a virtual object based on a model of a three-dimensional object identified by the event trigger; and display the media content item and the at least a portion of the virtual object on a display associated with a user device.