Content Promotion Through Automated Curation of Content Clips

Number: 20200120367
Published: 2020-04-16
Filed: 2018-10-12
Assignee: Disney Enterprises, Inc.
Inventors: Horn; David, McNabb; Michael, Fong; Jason G.
CPC: H04N21/23424; H04N21/2387; H04N21/42204; H04N21/25883; H04N21/47; H04N21/8456; H04N21/4826; H04N21/8549; H04N21/482; H04N21/44016; H04N21/25891
Verdict: Set aside content clip curation/promotion, business
Source: Google Patents · FreePatentsOnline

Abstract

A content curation system includes a computing platform having a hardware processor and a system memory storing a content promotion software code providing a user interface. The hardware processor executes the content promotion software code to receive an initiation signal corresponding to a user action, and, in response to receiving the initiation signal, to identify multiple content items as desirable content items to the user. In addition, the content promotion software code determines a portion of the desirable content item as most desirable content to the user, and, for each most desirable content portion, obtains a content clip including that content, resulting in multiple content clips corresponding respectively to the multiple content items. The content promotion software code further outputs the content clips for playout to the user via the user interface.

Background

BACKGROUND

Media content in the form of movie content and television (TV) programming content, for example, is consistently sought out and enjoyed by consumers. Nevertheless, the popularity of a particular item or items of such content, for example, a particular movie, TV series, or even a specific TV episode can vary widely. In some instances, that variance in popularity may be due to fundamental differences in personal taste amongst consumers. However, in other instances, the lack of consumer interaction with content may be due less to its inherent undesirability to those consumers than to their lack of familiarity with or reluctance to explore the content. Due to the resources often devoted to developing new content, the efficiency and effectiveness with which content likely to be desirable to consumers can be introduced to those consumers has become increasingly important to producers, owners, and distributors of media content.SUMMARY

There are provided systems and methods for promoting content through automated curation of content clips, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.

Claims

1. A content curation system comprising: a computing platform including a hardware processor and a system memory; a content promotion software code stored in the system memory, the content promotion software code providing a user interface; the hardware processor configured to execute the content promotion software code to: receive an initiation signal corresponding to a user action; in response to receiving the initiation signal, identify a plurality of content items as desirable content items to the user; for each desirable content item, determine a portion of the desirable content item as a most desirable content to the user; for each most desirable content, obtain a content clip including the most desirable content, resulting in a plurality of content clips corresponding respectively to the plurality of content items; and output the plurality of content clips for playout to the user via the user interface. 9. A method for use by a content curation system including a computing platform having a hardware processor and a system memory storing a content promotion software code providing a user interface, the method comprising: receiving, using the hardware processor, an initiation signal corresponding to a user action; identifying, using the hardware processor and in response to receiving the initiation signal, a plurality of content items as desirable content items to the user; for each desirable content item, determining, using the hardware processor, a portion of the desirable content item as a most desirable content to the user; for each most desirable content, obtaining, using the hardware processor, a content clip including the most desirable content, resulting in a plurality of content clips corresponding respectively to the plurality of content items; and outputting, using the hardware processor, the plurality of content clips for playout to the user via the user interface. 17. A computer-readable non-transitory medium having stored thereon a content promotion software code including instructions, which when executed by a hardware processor, instantiate a method comprising: receiving an initiation signal corresponding to a user action; in response to receiving the initiation signal, identifying a plurality of content items as desirable content items to the user; for each desirable content item, determining a portion of the desirable content item as a most desirable content to the user; for each most desirable content, obtaining a content clip including the most desirable content, resulting in a plurality of content clips corresponding respectively to the plurality of content items; and outputting the plurality of content clips for playout to the user via a user interface.