Outer Rim Archives
Archives · 2020 · 20200288185

Application (pre-grant publication)

Content Promotion Through Automated Curation of Content Clips

Number
20200288185
Published
2020-09-10
Filed
2020-05-21
Assignee
Disney Enterprises, Inc.
Inventors
Horn; David, McNabb; Michael, Fong; Jason G.
CPC
H04N21/44016; H04N21/47; H04N21/25891; H04N21/25883; H04N21/8549; H04N21/2387; H04N21/482; H04N21/8456; H04N21/4826; H04N21/23424; H04N21/42204
Verdict
Set aside content clip curation/promotion, business
Source
Google Patents · FreePatentsOnline

Abstract

A content curation system includes a computing platform having a hardware processor and a system memory storing a content promotion software code providing a user interface. The hardware processor executes the content promotion software code to receive an initiation signal corresponding to a user action, and, in response to receiving the initiation signal, to identify multiple content items as desirable content items to the user. In addition, the content promotion software code determines a portion of the desirable content item as most desirable content to the user, and, for each most desirable content portion, obtains a content clip including that content, resulting in multiple content clips corresponding respectively to the multiple content items. The content promotion software code further outputs the content clips for playout to the user via the user interface.

Background

BACKGROUND

Media content in the form of movie content and television (TV) programming content, for example, is consistently sought out and enjoyed by consumers. Nevertheless, the popularity of a particular item or items of such content, for example, a particular movie, TV series, or even a specific TV episode can vary widely. In some instances, that variance in popularity may be due to fundamental differences in personal taste amongst consumers. However, in other instances, the lack of consumer interaction with content may be due less to its inherent undesirability to those consumers than to their lack of familiarity with or reluctance to explore the content. Due to the resources often devoted to developing new content, the efficiency and effectiveness with which content likely to be desirable to consumers can be introduced to those consumers has become increasingly important to producers, owners, and distributors of media content.SUMMARY

There are provided systems and methods for promoting content through automated curation of content clips, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.

Claims

21. A content curation system comprising: a computing platform including a hardware processor and a system memory; a content promotion software code stored in the system memory; the hardware processor configured to execute the content promotion software code to: provide a user interface to a user; identify a desirable content item for the user; determine a portion of the desirable content item as a most desirable content to the user, wherein the portion of the desirable content item is determined based on one or more annotations used to tag the portion of the desirable content item; obtain a content clip from the desirable content item including the most desirable content; output the content clip for playout to the user via the user interface; begin playout of the content clip starting from the most desirable content of the content clip; and enable the user interface, while the content clip is being played out, to receive an input from the user selecting an action relating to the desirable content. 29. A method for use by a content curation system including a computing platform having a hardware processor and a system memory storing a content promotion software code, the method comprising: providing, using the hardware processor, a user interface to a user; identifying, using the hardware processor, a desirable content item for the user; determining, using the hardware processor, a portion of the desirable content item as a most desirable content to the user, wherein the portion of the desirable content item is determined based on one or more annotations used to tag the portion of the desirable content item; obtaining, using the hardware processor, a content clip from the desirable content item including the most desirable content; outputting, using the hardware processor, the content clip for playout to the user via the user interface; beginning playout of the content clip, using the hardware processor, starting from the most desirable content of the content clip; and enabling the user interface, using the hardware processor, while the content clip is being played out, to receive an input from the user selecting an action relating to the desirable content. 37. A computer-readable non-transitory medium having stored thereon a content promotion software code including instructions, which when executed by a hardware processor, instantiate a method comprising: providing a user interface to a user; identifying a desirable content item for the user; determining a portion of the desirable content item as a most desirable content to the user, wherein the portion of the desirable content item is determined based on one or more annotations used to tag the portion of the desirable content item; obtaining a content clip from the desirable content item including the most desirable content; outputting the content clip for playout to the user via the user interface; beginning playout of the content clip starting from the most desirable content of the content clip; and enabling the user interface while the content clip is being played out, to receive an input from the user selecting an action relating to the desirable content.