Systems and Methods of Presenting a Multi-Media Entertainment in a Venue

Number: 20210233158
Published: 2021-07-29
Filed: 2021-04-15
Assignee: DISNEY ENTERPRISES INC.
Inventors: Smoot; Lanny S., Watson; Scott F., Katz; Nitzan
CPC: G06Q30/0641
Verdict: Set aside retail/venue business method (G06Q commerce codes despite notable inventor)
Source: Google Patents · FreePatentsOnline

Abstract

According to one implementation, an interactive retail venue includes a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and multiple product sensors. The computing platform includes a hardware processor and a memory storing a venue orchestration software code. The hardware processor executes the venue orchestration software code to receive sensor data from the product sensors, determine respective locations of retail products within the interactive retail venue based on the sensor data, and present a multi-media entertainment featuring the retail products using the display screen, the lighting system, and the audio system. The hardware processor further executes the venue orchestration software code to concurrently activate the dynamic product display unit if at least one of the retail products is situated within a predetermined distance of the dynamic product display unit.

Background

BACKGROUND

The convenience and efficiency of e-commerce has had a devastating impact on traditional brick-and-mortar retail outlets, and has even come to threaten their viability as a business model. Perhaps no effort on the part of traditional retailers can enable an in-store shopping experience to compete with an online product search and purchase on the grounds of speed or ease. Even the maintenance of an extensive inventory of goods and the presence of a well trained and attentive sales staff may be inadequate to overcome the inconvenience associated with traveling to and from a brick-and-mortar retail outlet to complete a purchase.

If traditional retail outlets are in fact to survive and prosper, they must offer customers a shopping experience including features that cannot be readily replicated in an online environment. Thus, there is a need for a commercial solution enabling a brick-and-mortar retail venue to provide an interactive experience sufficiently attractive to motivate potential shoppers to do their browsing and purchasing in-store. SUMMARY

There are provided interactive retail venues, substantially as shown in and/or described in connection with at least one of the figures, and as set forth more completely in the claims.

Claims

29. A method for use by a computer platform in a venue including a chair or a bench situated to face a display screen in the venue, the method comprising: obtaining a first video of a customer seated on the chair or the bench; playing a second video on the display screen, using the first video for creating a mirror of the customer, the second video showing: the customer seated on the chair or the bench; a character situated by the customer; the character performing an act in the second video; and activating one or more haptic actuators in the chair or the bench to produce a haptic effect corresponding to the act performed by the character in the second video. || 35. A computing platform for use in a venue including a chair or a bench situated to face a display screen in the venue, the computing platform comprising: a hardware processor; and a memory storing a venue orchestration software code; the hardware processor configured to execute the venue orchestration software code to: obtain a first video of a customer seated on the chair or the bench; play a second video on the display screen, using the first video for creating a mirror of the customer, the second video showing: the customer seated on the chair or the bench; a character situated by the customer; the character performing an act in the second video; and activate one or more haptic actuators in the chair or the bench to produce a haptic effect corresponding to the act performed by the character in the second video.