Application (pre-grant publication)
GENERATION OF WEIGHTS FOR CAUSAL INFERENCES
- Number
- 20240054343
- Published
- 2024-02-15
- Filed
- 2023-07-24
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Gallusser; Fabian et al.
- CPC
- G06N3/08; G06N20/00
- Verdict
- Set aside causal-inference ML for recommendation, business
- Source
- Google Patents · FreePatentsOnline
Abstract
In some embodiments, a method receives input data to calculate an effect of a variable on a group for a plurality of methods. Methods in the plurality of methods calculate the effect of the variable for the input data using different logic. A plurality of sub-weights for methods in the plurality of methods are generated. The sub-weights are generated based on a balance metric, a dissimilarity metric, and a reliability metric. The method combines the plurality of sub-weights for methods in the plurality of methods to generate a final weight for the methods. The respective final weight is applied to an intermediate result from a respective method in the plurality of methods to generate a weighted intermediate result for the method. The method combines weighted intermediate results for the plurality of methods to generate a final result for the effect of the variable.
Background
BACKGROUND
A system may analyze data for a company. For example, a company may want to assess the causal inference of a treatment on a group, which may be a group of members (e.g., users, devices, households, etc.). The system may be modeled to analyze data to determine an answer for the following question of “What is the impact of X on Y?”. The variable “X” may be the treatment and the variable “Y” may be a metric for the group. The metric may be churn rate for a household, engagement for a user account, latency rate on a device, etc. In some examples, the specific questions may be answered of: “What is the impact of streaming a title of movie name Z on the long-term value of users?”, “What is the impact of installing an application on mobile devices for future retention of users?”, “What is the value of making a title available in another language on engagement?”, etc.
An issue in determining answers to these questions may be the presence of bias, such as self-selection bias, and confounding. Self-selection bias may be where individuals may have the ability to choose whether to participate in the groups, and these individuals may have their own preferences, which may result in bias that may not be truly representative of the entire population. Confounding may be where the relationship between X and Y may be distorted by another variable. For example, the group exposed to the treatment X is not necessarily comparable to the group that is not exposed, so a direc