Automated and Dynamic Provisioning of Synchronized Product-Related Prompts Within Media Content

Number: 20250022014
Published: 2025-01-16
Filed: 2023-07-10
Assignee: Disney Enterprises, Inc.
Inventors: Comito; Keith
CPC: G06Q30/0201; G06Q30/0277
Verdict: Set aside product-placement/ad prompt provisioning, business
Source: Google Patents · FreePatentsOnline

Abstract

A system includes a processor, an input unit; and a memory storing software code. The processor executes the software code to receive an activation input from a user, and generate, using the input unit, media content including a performance by the user or a performer. The processor further executes the software code to identify, while generating the media content, a product referenced by the user or performer, dynamically obtain up-to-date marketing data for the product, generate metadata for use in providing one or more product-related prompts synchronized with one or references to the product made by one of the user or the performer during the performance, and output the media content accompanied by the metadata. The one or more product-related prompts enable a consumer of the media content to trigger an interaction associated with the product while consuming the media content.

Background

BACKGROUND

The marketing and sales of products through live-streamed and video on demand (VOD) media have become increasingly popular. For example, the growth of live-stream shopping in China has accelerated substantially in recent years, and is now a market worth hundreds of billions of dollars.

Companies such as TikTok®, Amazon®, and YouTube®, all now offer limited ways for content creators to promote and sell products on their respective platforms. However, all current methods for enabling such media-based product selling require cumbersome manual set up processes. For instance, conventional media-based product selling solutions typically require content creators to manually enter or link metadata for products to be sold on a forthcoming content stream, and are static in nature, i.e., they are unable to accommodate dynamic situations such as a content creator making a real-time decision to showcase a different product. Moreover, because they require manual input or identification of product related metadata, and manual association of the product metadata with metadata of the media content being viewed, conventional solutions for enabling media-based product selling are undesirably time consuming and error prone. Thus, there is a need in the art for an automated solution for automatically and dynamically producing synchronized product-related prompts that may be presented to viewers of or listeners to media content along with that media content.

Claims

1. A system comprising: a hardware processor; an input unit; and a system memory storing a software code; the hardware processor configured to execute the software code to: receive an activation input from a user; generate, using the input unit in response to receiving the activation input, media content including a performance by one of the user or a performer; identify, while generating the media content, a product referenced by the one of the user or the performer; dynamically obtain up-to-date marketing data for the product; generate, using the up-to-date marketing data, metadata for use in providing one or more product-related prompts synchronized with one or more references to the product made by the one of the user or the performer during the performance; and output the media content accompanied by the metadata. || 11. A method for use by a system including a hardware processor, an input unit, and a system memory storing a software code, the method comprising: receiving, by the software code executed by the hardware processor, an activation input from a user; generating, in response to receiving the activation input, by the software code executed by the hardware processor and using the input unit, media content including a performance by one of the user or a performer; identifying, by the software code executed by the hardware processor while generating the media content, a product referenced by the one of the user or the performer; dynamically obtaining, by the software code executed by the hardware processor, up-to-date marketing data for the product; generating, by the software code executed by the hardware processor and using the up-to-date marketing data, metadata for use in providing one or more product-related prompts synchronized with one or more references to the product made by the one of the user or the performer during the performance; and outputting, by the software code executed by the hardware processor, the media content accompanied by the metadata.