Systems and methods for determining multi-platform media ratings

There is provided a system comprising a non-transitory memory storing an executable code and a hardware processor executing the executable code to receive first viewing data for a media content including a first total viewing time of the media content on a first viewing platform, receive a total possible number of viewers and a first audience composition percentage of a first audience viewing the media content on the first viewing platform, determine a first ratio by dividing the first total viewing time of the media content on the first viewing platform by a duration of the media content for the first viewing platform, and calculate a first platform rating for the media content by multiplying the first ratio by the first audience composition percentage and a first co-viewing factor and dividing by the total possible number of viewers.

BRIEF DESCRIPTION OF THE DRAWINGS(1) FIG. 1 shows a diagram of an exemplary system for determining multi-platform media ratings, according to one implementation of the present disclosure;(2) FIG. 2 shows a diagram of an exemplary approach for determining a multi-platform rating, according to one implementation of the present disclosure;(3) FIG. 3 shows a flowchart illustrating an exemplary method of determining multi-platform media ratings, according to one implementation of the present disclosure; and(4) FIG. 4 shows a flowchart illustrating an exemplary method ofselecting and paying for advertising based on platform-specific media ratings, according to one implementation of the present disclosure.DETAILED DESCRIPTION(5) The following description contains specific information pertaining to implementations in the present disclosure. The drawings in the present application and their accompanying detailed description are directed to merely exemplary implementations. Unless noted otherwise, like or corresponding elements among the figures may be indicated by like or corresponding reference numerals. Moreover, the drawings and illustrations in the present application are generally not to scale, and are not intended to correspond to actual relative dimensions.(6) FIG. 1 shows a diagram of an exemplary system for determining multi-platform media ratings, accordingto one implementation of the present disclosure. Diagram 100 includes viewing data 101, audience information 103, co-v