- Number
- 9813767
- Published
- 2017-11-07
- Filed
- 2010-07-08
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Christianson; Ryan et al.
- CPC
- H04N21/25841; H04N21/23424; H04N21/47202; H04N21/2541; H04N21/25883
- Verdict
- Set aside multi-rights-based video - DRM
- Source
- Google Patents · FreePatentsOnline
Abstract
There is provided a system and method for multiple rights based video. Source video assets may be analyzed to identify segments associated with a restricted scope of rights, and replacement assets associated with rights of different restrictions may be provided. When a request is received to serve a particular source video asset, a correspondingly customized video asset may be constructed by analyzing the rights available to the target of the request and the associated rights of the available replacement assets. Multiple parameters may be utilized in such analysis, and may include criteria such as territorial region, audience age, paid subscription level, and intended distribution channel. Since videocan be optimized for different targets largely automatically, wider distribution of content may be possible under stricter budget and schedule constraints. Potential benefits may include increased revenue streams, market penetration, and brand recognition.
Background
BRIEF DESCRIPTION OF THE DRAWINGS(1) The features and advantagesof the present invention will become more readily apparent to those ordinarily skilled inthe art after reviewing the following detailed description and accompanying drawings, wherein:(2) FIG. 1 presents a diagram of a system for multiple rights based video, according to one embodiment of the present invention;(3) FIG. 2a presents a diagram of a system for multiple rights based video processing a source video for one target region, according to one embodiment of the present invention; and(4) FIG. 2b presents a diagram of a system formultiple rights based video processing a source video for another target region, according to one embodiment of the present invention; and(5) FIG. 3 shows a flowchart describing the steps, according to one embodiment of the present invention, by which multiple rights based video may be provided.DETAILED DESCRIPTION OF THE INVENTION(6) The present application is directed to a system and method for multiple rights based video. The following description contains specific information pertaining to the implementation of the present invention. One skilled in the art will recognize that the present invention may be implemented in a manner different from that specifically discussed in the present application. Moreover, some of the specific details of the invention are not discussed in order not to obscure the invention. The specific details not described in the present application are withi
Claims
1. A method for use by a system including a server having a processor, the method comprising: receiving, using the processor, a request to provide a source video asset to a target, wherein the system includes a source video asset having a first non-advertising segment associated with distribution license rights of a first scope, wherein the first non-advertising segment is within the source video asset and is identified by a start time and an end time, and at least one non-advertising replacement asset from a plurality of non-advertising replacement assets associated with distribution license rights of a second scope different than the first scope, wherein each of the plurality of non-advertising replacement assets includes a relative priority value set by a distributor of the source video asset; determining that the distribution license rights of the second scope includes the target; andconstructing a customized video asset from the source video asset by placing the at leastone non-advertising replacement asset within the source video asset at a location identified by the start time for replacing the first non-advertising segment with the at least one non-advertising replacement asset, wherein the at least one non-advertising replacement asset is selected from the plurality of non-advertising replacement assets using the relative priority value set by the distributor of the source video asset, wherein the relative priority value is in a metadata of the at least one non-advertising replacement asset, andwherein a playback speed of the at least one non-advertising replacement asset is adjusted to match the start time and the end time.
11. A system comprising: a source video asset having a first non-advertising segment associated with distribution license rights of a first scope, wherein the first non-advertising segment is within the source video asset and is identified by a start time and an end time, and at least one non-advertising replacement asset associated from a plurality of non-advertising replacement assets with distribution license rights of a second scope different than the first scope, wherein each of the plurality of non-advertising replacement assets includes a relative priority value set by a distributor of the source video asset; a server comprising a processor configured to: receive a request to provide the source video asset to a target; determine that the distribution license rights of the second scope includes the target; and construct a customized videoasset from the source video asset by placing the at least one non-advertising replacementasset within the source video asset at a location identified by the start time for replacing the first non-advertising segment with the at least one non-advertising replacement asset, wherein the at least one non-advertising replacement asset is selected from the plurality of non-advertising replacement assets using the relative priority value set by the distributor of the source video asset, wherein the relative priority value is in a metadata of the at least one non-advertising replacement asset, and wherein a playback speed of theat least one non-advertising replacement asset is adjusted to match the start time and the end time.
20. A method for use by a system including a server having a processor, the method comprising: receiving, using the processor, a request to provide a source video assetto a target, wherein the system includes a source video asset having a first non-advertising segment associated with distribution license rights of a first scope, wherein the first non-advertising segment is within the source video asset and is identified by a start time and an end time, and at least one non-advertising replacement asset from a plurality ofnon-advertising replacement assets associated with distribution license rights of a second scope different than the first scope, wherein each of the plurality of non-advertising replacement assets includes a relative priority value set by a distributor of the source video asset; determining that the distribution license rights of the second scope includes the target; and constructing a customized video asset from the source video asset by placing the at least one non-advertising replacement asset within the source video asset at a location identified by the start time for replacing the first non-advertising segment with the at least one non-advertising replacement asset, wherein the at least one non-advertising replacement asset is selected from the plurality of non-advertising replacement assets using the relative priority value set by the distributor of the source video asset, whereinthe relative priority value is in a metadata of the at least one non-advertising replacement asset.