- Number
- 9980005
- Published
- 2018-05-22
- Filed
- 2014-05-01
- Assignee
- Disney Enterprises, Inc.
- Inventors
- Sidi; Ariff et al.
- CPC
- H04N21/812; H04N7/17318; H04N21/4532; H04L63/105; H04N21/4334; H04N21/426; G06F21/10; H04L65/60; H04N21/4622; G06F16/954; H04N21/4627; H04N21/4325; H04N21/8456
- Verdict
- Set aside media content distribution/DRM plumbing
- Source
- Google Patents · FreePatentsOnline
Abstract
The subject matter disclosed herein relates to distribution of media content.
Background
BACKGROUND(1) 1. Field:(2) The subject matter disclosed herein relates to the distribution of media content.(3) 2. Information:(4) Commercial broadcast programming on television or radio has typically been financed through corporate sponsorship. For example, such commercial broadcast programming has typically been punctuated with advertisement spots at the beginning, end or in the middle of a programming segment such as a television or radio show. Advancements in computer technology and decreasing cost of computer components such as memory have enabled widespread use of computer technology to obtain prerecorded broadcasts for playback through an audio visual system such as a personal computer. For example, services such as iTunes and the like have enabled users to download digital music and/or audio visual presentations from the Internet for a user or subscription fee; other online services have enabled video-on-demand access to such programming in a real-time environment for either a subscription or user fee or in a free-to-consumer advertisement supported environment. Also, video cassette recorders (VCRs) digital video recorders (DVRs) and related services such as TiVo have enabled convenient recording of television broadcasting for replay at a later time. Having features such as fast forward, however, these devices have enabled television viewers to bypass commercial advertisement segments during playback, thereby reducing the value of such advertisement segments to sponso
Claims
1. A method for use by a media device having a processor, a display and a memory storing a web browser, the method comprising: launching, by the processor, the web browser from the memory; contacting an application scrvcr using the web browser; launching a rendering application using the web browser, in response to the contacting of the application server; receiving a timeline profile including metadata, wherein the metadata indicate a temporal ordering of protected segments of a selected media content and gating media segments; requesting, using the metadata, the gating media segments from an advertisement server; receiving the gating media segments from the advertisement server in response to the requesting; rendering, on the display, one or more of the gating media segments; contacting a content server for the protected segments; rendering, on the display, one or more of the protected segments after the rendering of the one or more of the gating media segments; and presenting, on the display, a timeline while rendering the one or more of the protected segments and the one or more of the gating media segments on the display, wherein the timeline is partitioned according to the temporal ordering of the protected segments of the selected media content and the gating media segments, and wherein the timeline visually distinguishes between the gating media segments and the protected segments and includes a visual indicator indicating a temporal progression of one of the one or more of the protected segments and the one or more ot the gating media segments being rendered on the display.
10. A media device comprising: a display; a memory storing a web browser; and a processor configured to: launch the web browser from the memory; contact an application server using the web browser; launch a rendering application using the web browser, in response to contacting the application server; receive a timeline profile including metadata, wherein the metadata indicate a temporal ordering of protected segments of a selected media content and gating media segments; request, using the metadata, the gating media segments from an advertisement server; receive the gating media segments from the advertisement server in response to the request; render, on the display, one or more of the gating media segments; contact a content server for the protected segments render, on the display, one or more of the protected segments after the rendering of the one or more of the gating media segments; and present, on the display, a timeline while rendering the one or more of the protected segments and the one or more of the gating media segments on the display, wherein the timeline is partitioned according to the temporal ordering of the protected segments of the selected media content and the gating media segments, and wherein the timeline visually distinguishes between the gating media segments and the protected segments and includes a visual indicator indicating a temporal progression of one of the one or more of the protected segments and the one or more of the gating media segments being rendered on the display.